The Department of Agriculture (DA) through the Philippine Rice Research Institute (PhilRice) intensifies the promotion of the brown rice consumption in its recently launched #BROWN4good Challenge. The #BROWN4good Project is part of the PhilRice’s Be RICEponsible Campaign that commenced last 2014/
As a social media advocacy campaign, the #BROWN4good Project was designed to promote the consumption of brown rice or unpolished rice as a way to solve the four major problems of the Filipinos – undernourishment, farmers’ low income, rice self-sufficiency and hunger.
Locally known as pinawa, brown rice is the whole grain form of rice since only the outermost layer called hull is removed. The intact bran gives it a distinct brown or tan color, nutty taste, and chewy texture. The bran also gives it higher content of protein, fiber, vitamins, minerals and antioxidants than milled white rice. Its nutritional contents help in the prevention of diabetes, cardiovascular diseases and cancer. Any rice variety can be made into brown rice but the DA recommends the varieties which are soft and with good eating quality.
The consumption of brown rice will help the country in achieving rice self-sufficiency since its milling recovery is 10 percent higher compared to white rice. This will also help increase the farmers’ income.
DA 6 Regional Executive Director Remelyn R. Recoter encourages the consumers, farmers, government agencies, and members of the academe to support the #BROWN4good Project.
Order brown rice from restaurants or cook it at home. Post a picture of the meal on Facebook, Twitter and Instagram. Caption it with #BROWN4good and #Region6. The post shall be in public. Every post is equivalent to one cup of brown rice donated to charities in Western Visayas. The #BROWN4good Challenge was launched on August 30 and will run until October 31, 2016.
Brown rice is available at P36-P37 per kilo and P1,800 to P1,850 per sack at Iloilo Rice Processing Complex (IRPC) located at Brgy. Amamaros, Pototan, Iloilo. Interested buyers may contact Dionisio Hubag, Operations Manager of IRPC. #